Faculty of Sport
Taking Caribbean Sport to a Higher Level
SPORT MARKETING COURSE
INTRODUCTION
Through their mutual commitment to the region, The University of the West Indies (UWI), Faculty of Sport and the Republic Bank Caribbean Premier League (CPL) have collaborated to offer a unique field based course, which introduces participants to the fundamentals of sport marketing. The Certificate Course in Sport Marketing is the first official product of the relationship between The UWI, Faculty of Sport and the Republic Bank CPL.
COURSE SUMMARY
The course, comprising a minimum of 12 hours of lecture plus fieldwork will cover topics including: Brand Building, Digital Marketing, Market Segmentation and Revenue Generation.
The initial coursework will be conducted online. The fieldwork will take place on-site with CPL marketing teams at the host venues for the 2024 tournament. Upon successful completion participants will be awarded a Certificate.
Venues/Fieldwork Sites
The countries hosting matches in the 2024 Republic Bank CPL are Antigua, Barbados, St. Kitts & Nevis, St. Lucia, Trinidad & Tobago and Guyana. The 2024 tournament will run from August 28 - October 6.
Application
Through a process of open application, 18 individuals (3 per host country) will be selected to participate.
Internship Model
Three individuals per territory will participate in the fieldwork/practicum while the 2024 Republic Bank (CPL) T-20 series is taking place in their respective home territory.
COURSE AIMS & OBJECTIVES
The course aims, over time, to:
Apply via this link.
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