University Marketing & Communications Office
The University of the West Indies

868 662-2002 ext 84246 or 82316
universitymktgcomms@sta.uwi.edu

Centres, Institutes, Units and Department Reports

UWItv

For nearly a decade, UWItv has been a vital platform for critical analyses of pressing issues and socio-economic priorities within the Caribbean region and its diaspora. The service reaffirms the University of the West Indies’ (The UWI) commitment to delivering essential public information, education, and training, positioning the UWI as the Caribbean’s foremost intellectual authority. From August 1, 2023, to July 31, 2024, UWItv has implemented a series of strategic initiatives aligned with the UWI’s Triple-A strategy, promoting access, affordability, and quality in education while furthering the Caribbean’s development objectives.

Access remains a cornerstone of the Triple-A strategy, aimed at increasing participation in higher education for all individuals eager to learn. UWItv plays a pivotal role in ensuring the dissemination of credible information and knowledge via various multimedia platforms, thereby reaching a global audience.

Through its Cable TV platform, UWItv addresses the region’s rapidly evolving landscape by fostering citizen engagement and awareness. An established partnership with FLOW has allowed UWItv to deliver high-quality Caribbean-focused educational content. Notably, the channel’s footprint expanded into the Panama market, marking a significant achievement as it became UWItv’s largest market with a potential audience of nearly six million. This expansion aligns with The UWI’s goals of fostering a multicultural and multilingual institution. The CATV channel of UWItv has garnered strong viewership throughout the region, with notable popularity in Trinidad and Tobago, Jamaica, and Barbados, while also gaining traction in additional territories. Strategic partnerships are crucial as the region approaches a new decade of development, with UWItv collaborating with the Caribbean Development Bank (CDB), USAID, the United Nations Development Programme, and the Private Sector Organisation Jamaica (PSOJ) to facilitate impactful scholarship and policy dissemination.

During this period, UWItv produced the “UWI’s PhDs: A Conversation in Development” series, which showcases the innovative research and contributions of UWI PhD graduates. This unique initiative highlights how their work contributes to regional development goals and underscores the importance of scholarship in the Caribbean context.

Furthermore, UWItv is enhancing access through social media platforms. Its Facebook page has over 33,000 followers, effectively promoting visibility and access to university-related content. The platform also maintains a robust presence on LinkedIn, Instagram, and Twitter, allowing for continuous engagement with the community. The dedicated UWItv website serves as a comprehensive resource for accessing a wealth of UWI-generated content, including live-streamed videos, recorded lectures, symposiums, and events available 24/7. This digital presence enables broader regional and international outreach, furthering the accessibility of educational resources.

In an effort to adapt to ongoing changes and challenges, UWItv has utilized digital solutions for effective communication and engagement with stakeholders. By offering multi-language support in its e-engagements, UWItv caters to the diverse linguistic needs of the Caribbean community and diasporas, promoting multilingualism across its platforms.

Overall, UWItv’s strategy and initiatives aim to expand access to knowledge and resources while fostering a strong educational foundation for the Caribbean region, reflecting The UWI’s commitment to leading in scholarship and societal impact. As it moves forward, UWItv will continue to serve as a crucial conduit for information and a catalyst for development across the Caribbean and beyond.