Vice-chancellor's Overview
GOLD AWARD FOR BRANDING AND MARKETING
In January 2022, The UWI earned
another global accolade for its
website redesign. In the 15th
Annual AVA Digital Awards,
administered and judged by the
Association of Marketing and
Communication Professionals
(AMCP),The UWI brand was named
on the 2022 winners list —among
global brand heavyweights the
likes of Virgin, Dell, DHL, AT&T, BET
Network, and Al Jazeera Media
Network to name a few.
This international award for
excellence in digital creativity,
branding and strategy came as
a high point that cemented the
Caribbean’s top-ranked University’s
progress in nurturing a single,
global brand consciousness—the
very essence of Phase 1 of its Triple
A Strategic Plan, covering the
period 2017–2022. The redesign
of The UWI website was part of a
system-wide initiative to align the
University’s digital communication
assets with that of a modern global
academy.
Vice-Chancellor Beckles noted, “We
celebrate this further global recognition
of our excellence in the face of stiff
competition and the effective migration of
the Triple A Strategic Plan into the global
digital marketing space. Managing and
leading in the global arena require the
effective mobilisation of digital tools and
technologies. The UWI has risen to the
challenge and has won, once again, gold
star acclamation from its peers.”
He noted that “competing among major
global conglomerates such as Dell, AT&T,
Virgin, and BET illustrates the distance The
UWI has travelled and grown in recent
years. It also reflects its status as a top tier
international university. It has illustrated
once again its capacity to effectively enter
the global space and to represent the region
with dignity and determination.
