In April 2023 The UWI Press, a leader in scholarly and academic works on or about the Caribbean, launched its App in the Google Play and Apple stores. Aimed at deepening its reach in the global marketplace, the App allows users to easily access the Press’ eBooks and audiobooks and find links to its website and social media channels.

Director Christine Randle pointed out that the Press is rethinking its marketing and selling strategies in light of shrinking library and book buying budgets, increased demand for digital access, and the lingering effects of the COVID-19 pandemic.

The App will help the Press engage with stakeholders while growing the enterprise at minimal cost. The focus will continue to be on maintaining books and journals of the highest academic integrity, supporting the output from The UWI while keeping its strategic priorities in focus.